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网易高管解读财报:将推全线移动产品
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Feb 7th 2013, 03:46
新浪科技讯 北京时间2月7日上午消息,网易今日发布了截止到2012年12月31日的第四季度及全年未经审计财报。报告显示,2012年第四季度总收入为人民币23亿元(约合3.735亿美元);净利润为人民币10亿元(约合1.619亿美元),同比增幅为11%。网易2012年总收入为84亿元(13亿美元),同比增12.1%;净利润为36亿元人民币(5.84亿美元),同比增12.5%。
财报发布后,网易CEO丁磊和CFO蔡安活出席了分析师电话会议,解读财报要点并回答分析师提问。
以下为电话会议问答环节主要内容:
摩根士丹利分析师季卫东(Richard Ji):我有两个问题。第一,你们的新游戏表现不错,包括《武魂》及《倩女幽魂》等。虽然,通常来说,你们不会披露这些游戏的具体营收,但是,能否透露一下这些新游戏的增长率?与传统游戏相比,这些新游戏的增长率如何?能否就这些游戏的表现作出评论?是否符合你们的预期?
丁磊:我们很满意。我们认为,未来还会持续保持增长。我们开发《武魂》这款游戏,用了7—8年时间,并获得了成功。我们在未来还会投入更多资源,把这款游戏做精做透,做好市场营销。到目前为止,《倩女幽魂》的表现我们还是非常满意,因此,我们对于未来的发展很有把握和信心。今年最重要的是,我们会推出一些第一人称射击游戏,及一些像《藏地传奇》这样以神秘题材为主的游戏等。
季卫东:第二个问题有关网易的移动互联网计划。网易推出了一些热门移动应用,如网易移动新闻及有道等。那么,在2013年,你们有怎样的移动商业化计划和移动游戏战略?
丁磊:首先,公司非常重视移动方面的策略。我们已经成功推出了有道词典、网易新闻、有道云笔记、网易云阅读、网易云音乐等各方面的产品。在2013年,我们还将在移动互联网方面投入非常大的资本和技术。在今年上半年,你们就会看到我们在移动互联网上的全线产品布局,当然其中也包含一些游戏。游戏是我们非常重视的一个领域。
瑞士信贷分析师张永恒(Wallace Cheung):我有两个问题。第一,2012年,网易的两款大游戏《梦幻西游》及《大话西游》的业绩展望如何?在收入及用户数据方面是否会有大幅增长?第二,网易第四季度广告收入表现较好,那么,除了门户业务之外,网易其他业务,如有道等,是否也为四季度的广告收入作出较大贡献?
丁磊:我觉得,对于网易的游戏,不能只看到《大话西游》及《梦幻西游》这两款经典作品。其实在过去的5年时间里,我们创造出了不同种类的成功游戏作品,如《天下3》、《倩女幽魂》、《大唐无双》及之后的《武魂》等。这说明,我们研发一款游戏所拥有的成功几率,要高于同行,且已取得了不错的成绩,这一点已经在我们目前的财报中有所体现。另外,我们是一个非常注重用户体验的公司,我们在移动终端方面,开发了非常多的产品,除了有道词典以外,我么还有网易新闻客户端、网易电影票、云阅读、云音乐等等。这些产品非常注重用户在移动终端上的体验,为用户提供便利,让他们能够随时随地获取信息,为用户提供更完美的体验。因此,我们在一段时间内,移动终端对我们的广告贡献或许不会很大,但我相信,我们的产品为用户带来的体验是能够超过竞争对手的。我们目前花费了非常多的时间和精力,力求在移动端产品开发方面做到精益求精。
张永恒:《大话》跟《梦幻》的新资料片将于何时推出?有何内容?
丁磊:我们通常会在第二或第三季度发布传统游戏的新资料片。通常,我们会提前在官方网站上公布资料片的具体发布时间。
摩根大通分析师韦迪(Dick Wei):我有两个问题。第一,上季度《魔兽世界》及《天下3》都取得了较好的增长,那么,对于2013年第一季度,这两款游戏的发展趋势如何?第二个问题关于毛利率,推动毛利率增长的原因是什么?
丁磊:《天下3》是我们自主开发的一款实时道具收费游戏,我们一直在努力对作品内容和用户体验进行改进,未来我们将会投入巨大的时间和精力,将这款产品打造成一款像《大话西游》和《梦幻西游》那样,用户喜欢的经典游戏作品。至于《魔兽世界》,是因为我们在去年10月份发布了一款具有中国元素的资料片,受到了众多好评。我们也非常期待,以后能够以更快的频率推出更多的《魔兽世界》资料片内容,来吸引玩家。
蔡安活:关于游戏业务的毛利率增长,主要是因为我们自主研发的游戏贡献了较大份额的营收。
巴克莱分析师艾莉西亚·雅普(Alicia Yap):我的第一个问题有关移动游戏市场。对于中国移动游戏市场的潜力,管理层有何看法?网易将采取何种移动游戏战略,是否会采取每次下载收费,或是进行虚拟物品销售?
丁磊:我只能说,我们十分重视移动互联网游戏市场。我们正在积极地进行研发和研究,但若想看到结果,还仍需要一些时间。因为这个市场刚刚起步,但我们仍十分重视。我们会接见其他国家及市场在移动游戏方面的成功经验,如韩国、日本及欧美等,在移动市场的成功经验。坦白讲,移动游戏比我们想象的要容易很多,并不像终端游戏那么复杂。我们有很好的基础和优势,在移动游戏市场中,我们积累的非常多的经验。
艾莉西亚·雅普:若网易推出移动游戏后,其是否会对未来MMO客户端游戏的用户流量及营收造成影响?
丁磊:完全不会的。
(未完待续)
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