Solidot: Google向广告商提供离线信息跟踪

Solidot

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Google向广告商提供离线信息跟踪
http://solidot.org.feedsportal.com/c/33236/f/556826/s/26ec8ee7/l/0L0Ssolidot0Borg0Cstory0Dsid0F32840A/story01.htm
Dec 25th 2012, 11:05

Google DoubleClick Search官方博客宣布正在开发一种新的API，允许广告商组合客户的离线和在线信息创造出更先进的定向网络广告。新的API被称为Conversions，允许零售商在Google收集的在线信息中加入店内交易、电话跟踪或其它活动获得的用户线下信息。Google解释说，现有的用户历史存在一大缺口（线下和线上行为），而Conversions帮助架起了一座桥梁。Google表示用户的数据将会被保密，但拒绝透露它的保密措施。This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends: Gaza Blitz - Turmoil And Tragicomedy At The BBC.



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