焦点新闻-新浪科技
科技焦点新闻
汉王书城总经理：数字出版从忘记纸书开始
http://go.rss.sina.com.cn/redirect.php?url=http://tech.sina.com.cn/it/csj/2013-02-01/16458038331.shtml
Feb 1st 2013, 08:45
电子书若单纯复制纸质书，注定没有出路。
汉王书城总经理陈少强
有一个有趣的怪现象：在使用阅读器或者其他移动终端阅读电子书的时候，往往会勾起人们对纸书的怀念，并指责电子书没有翻页的快感、失去了原有的板式、甚至没有墨香。于是电子书的开发者为了迎合读者的情感，拼命模仿纸书的排版、模仿翻页效果，甚至翻页的时候还要隐隐看到背面的文字等等……但不管怎样努力，不仅无法阻止甚至更加剧了读者对纸书的怀念。有人还在想能不能让ipad看看书时候也能发出油墨的味道，只能说这不仅走偏了，而且偏到沟里去了。道理很简单，你模仿的再像，也终究是一场模仿秀，越像，越让人想起被模仿的对象。是想四寸的智能手机；五、六寸的阅读器，还原纸书的效果，现实吗？十寸的Pad也只能说更接近而已，而电子书，在取悦和模仿的过程中，渐渐迷失了自我，忘记了自己原本是以掘墓人角色出现的新科技代表。
我们目前的数字出版，大多数停留在纸书的电子化上。这是造成数字出版尴尬局面的根本原因。图书，是内容的一种展现形式，书的展现形式随着载体的演变而变化，而载体则随着科技的进步而不断进化着。所以，当内容的载体是龟甲、青铜器、竹简的时候，内容的展现形式必然是极为精炼的，因为载体贵重——又贵又重，没办法。造纸的出现才催生了诸多长篇大论恢弘巨著，因为载体轻薄也便宜了，允许可劲的造了，所以《永乐大典》在春秋时代是不可能诞生的。在纸上继续印竹简时代的内容没问题，但如果纸上只印竹简时代的内容，哪就没必要发明纸了。这个道理放在今天一样合适。如果把"书"局限到等于"纸书"的层面上，就只能是目光短浅了，把书里的故事拍成电影，电影其实也是一本"书"。所以数字出版的革命，一定不只是纸书的数字化，而是根据电子设备和移动互联的特性而生的内容革命。
生活节奏非常紧张的今天，你再怎样呼吁大家读书都没有太大意义，因为你其实根本没有大段的时间去啃一本书。虽说时间就像女人的胸，挤一挤，总会有的，可是飞机场你挤挤试试？有人说："凡是说没时间读书的都是借口"，这只能说明他还是有时间。移动互联的兴起足以证明数字时代的阅读时间是碎片化的，那么数字出版若想在游戏、视频、微博上分得一杯羹，首先要做到内容是针对移动设备特性去定制开发的、并且适合碎片化阅读的。其次，数字出版的"书"应该是充分体现多媒体、互动、社交等互联网特性的全新形式。
数字出版时代，内容依然为王，但基于对新技术的应用，和内容展现形式的进化，传统出版机构的优势未必继续维持下去，"书"形态的演变必然促使整个产业链的变革。不要太在意人们对纸书的感情，感情往往源自习惯，人们改变习惯需要很长时间，但一旦改变，一段新的感情将就此开始。数字出版，从忘记纸书开始。
This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends: Gaza Blitz - Turmoil And Tragicomedy At The BBC.
You are receiving this email because you subscribed to this feed at http://blogtrottr.com
If you no longer wish to receive these emails, you can unsubscribe here:
http://blogtrottr.com/unsubscribe/cz0/5pkTB5
This plan of yours is a plan of action, and that means you take
回复删除action every single day. Robert Riohe is a well-known author, he has been writing
different blogs on different topics like health,nutrition,supplements etc.
Make sure that your subscription box is very noticeable.
Also visit my site; Internet Marketing Plan
When someone writes an article he/she retains the image of a user in his/her
回复删除mind that how a user can know it. Thus that's why this post is great. Thanks!
Feel free to visit my website; 13th birthday party ideas
You should never stop investigating, researching and analysing
回复删除the market to be reactive and play the main role on your market.
Keep on experimenting but learn form the past mistakes and do not try to implement those in the future plans.
- Page 16 -.
Here is my weblog - Internet Marketing Techniques
The decor on the inside of the restaurant is absolutely beautiful.
回复删除Below are listed a few popular pubs where one can chill in Mumbai.
The Bull's Head Pub, Bangkok.
Feel free to surf to my site :: pub quiz aberdeen
The irritation could then spread in the baby's buttocks and upper thigh area, as well as the genitals. Implementing these changes in your life, will be effective remedies against recurrent yeast infections, when undertaken with a holistic yeast infection treatment program that will kill the yeast infection from the inside out. Candida bacteria feed on other weakened friendly bacteria in the human body.
回复删除Feel free to visit my website; untreated yeast infection and pregnancy
'''. -- Notes: Bb D F. The last type of chords we will discuss in this article are spread voicings.
回复删除Take a look at my blog: Understanding Piano Chords And Scales
my web page: piano chords america the beautiful
Some were practical, of course, but others were psychological and emotional.
回复删除I believe my exact words were "I don't want to be your dirty little secret. 28.
My webpage pub quiz team names
Also see my webpage :: brainstormer pub quiz answers
If you're on a budget have your guests light sparklers as you depart. Fortunately, our minister has neither, and he's asked very little of
回复删除us as well. Out of town guests will feel especially welcome if you give them special attention at the reception.
Here is my page ... wedding website amanda isgate and brandon hicks
Also, we need to determine the rounds of the quiz according to it.
回复删除Local country clubs are offering trivia fun for as little as forty dollars per couple.
The Bull's Head Pub, Bangkok.
Here is my website; free pub quiz answers
Depending on what type of business you have you should build
回复删除a fan base that consists of your target audience.
If it is a new product, a gift, the introduction
of a new group or even the details of the products and services, Facebook provides
an easy field of advertising. The more Facebook
fans you can make, the more followers you can get, which
eventually add to your growing clientele base.
Also visit my page: http://socialbears.com/google-plus-one/
my webpage :: Http://Socialbears.Com/Google-Plus-One/
The only hurdle to accessing this is of course human limitations and the fact that the brain does not function solely as a learning tool for the human being.
回复删除Popular prizes include sports tickets, cash and vouchers for drinks, food - and dollars off
of tabs. Ask your local club to run this for you.
Feel free to surf to my web site pub quiz team names
The owner decided after the event to donate half of the proceeds back
回复删除to the students. Unfortunately for me as an addict, I need
my crime fix. Now, one of my co-workers was applying to the Secret Service and I knew that I was down as a reference for her.
Here is my weblog ... microsoft
My site - spirit airlines
Hi Dear, are you truly visiting this web site daily,
回复删除if so then you will absolutely take fastidious know-how.
Feel free to visit my weblog 5th birthday party ideas
(Thank you rounds are always welcome, of course.
回复删除Popular prizes include sports tickets, cash and vouchers for
drinks, food - and dollars off of tabs. The buccal cavity is a small cavity that has
neither jaws nor teeth.
Also visit my web page ... pub quiz archives
By dividing up the party at several peoples houses you make it easy on yourself.
回复删除For adults, a virtual makeover of hair and makeup may
be the equivalent of a little one hood game,
with an improved style sensibility that tends to make the knowledge each entertaining and inspirational.
The game would begin with them watching the collapse of society
and the outbreak of magic around the world.
Also visit my site brand new
' Satanic Ritual - Decorate the space with human sacrifice, goblets of blood, pentagrams, and things draped in black. A murder mystery game is a fun way to pass the time during the twenties theme party. Cranberry studios developed this sequel while publisher Anaconda brings it to you in stores.
回复删除my web page :: colleges universities
my web page :: college humor
Also, we need to determine the rounds of the quiz according
回复删除to it. I believe my exact words were "I don't want to be your dirty little secret. 8.
Also visit my website - pub quiz amsterdam
The decor on the inside of the restaurant is
回复删除absolutely beautiful. *Rounds table format. Her father, Bruce
Paltrow, produced the critically acclaimed TV series that is considered the precursor to many medical
shows today, St.
Look into my page - pub quiz and answers
The decor on the inside of the restaurant is absolutely beautiful.
回复删除Anna had been looking through my phone while I was naked.
Her father, Bruce Paltrow, produced the critically acclaimed TV series
that is considered the precursor to many medical shows today,
St.
Also visit my blog; pub quiz answers and questions
But the truth of the matter is that surgery
回复删除has not been proven to give lasting results
and those who have tried the creams know that some are just major scams or only provide short-term results.
Think about it, you're deep in the Ozark wilderness. Just be aware that the sun doesn't always love
too well in return.
Here is my webpage; water shoes
Choose from the list of the best kayaks available and get value for your money.
回复删除Are you looking for a stable casting platform or a sleek, fast-moving boat to chase blitzing fish.
Fishing kayaks are best for fisherman, and are equipped with built in
shade, benches for storing accessories and fishing rods,
and storage.
Here is my homepage - structured settlement
In that case, this kind of question should not be taken from any
回复删除show telecasted in specific country. Anna had been looking through my phone while I was naked.
They feature almost nightly drink specials and some
form of entertainment every night of the week--DJ's, live music, trivia, you name it.
my weblog: great pub quiz names