Solidot: FTC要求搜索引擎明确标识付费广告链接

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FTC要求搜索引擎明确标识付费广告链接
http://solidot.org.feedsportal.com/c/33236/f/556826/s/2dcd585d/l/0L0Ssolidot0Borg0Cstory0Dsid0F35322/story01.htm
Jun 26th 2013, 06:50



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FTC要求搜索引擎明确标识付费广告链接



电子书库 写道 "美国联邦贸易委员会（FTC）向各大搜索引擎发出的信件中要求明确标识付费广告链接，使之与自然搜索结果有显著区别。根据FTC的行业指南，没有明确区分自然搜索结果和付费广告链接是一种欺诈行为。无论是搜索结果出现在社交媒体、移动应用、移动设备语音助手或其他设备上，搜索引擎需使用视觉提示、标签或其他技术明确标记广告，以免误导消费者。无论搜索引擎如何发展，这一原则依然适用。"

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