Solidot: 雇水军写好评的美国公司遭到重罚

Solidot

奇客的资讯，重要的东西

雇水军写好评的美国公司遭到重罚
http://solidot.org.feedsportal.com/c/33236/f/556826/s/319f4211/sc/17/l/0L0Ssolidot0Borg0Cstory0Dsid0F36570A/story01.htm
Sep 24th 2013, 08:46

纽约州首席检察官Eric Schneiderman宣布，19家公司同意停止写虚假评论的商业活动，同意支付超过35万美元的罚款。企业雇人伪装成客户写好评被认为违反了纽约州反对虚假广告和欺骗性商业活动的法律。当越来越多的客户通过浏览网站如Yelp、Google Local和CitySearch的评论作出消费决策，相关企业显然有动机雇用公关公司消除负面评论，制造虚假正面评论。这些企业除了自己的雇员去发表虚假评论外，还会以每篇1到10美元从菲律宾、孟加拉国和东欧雇佣写手写评论。此种现象不会因为企业受罚而销声匿迹。市场分析公司 Gartner预测，到2014年，10%到15%的社交媒体评论会是假的。This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends: Massacres That Matter - Part 1 - 'Responsibility To Protect' In Egypt, Libya And SyriaMassacres That Matter - Part 2 - The Media Response On Egypt, Libya And SyriaNational demonstration: No attack on Syria - Saturday 31 August, 12 noon, Temple Place, London, UK



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