Solidot: Facebook测试屏幕跟踪软件

Solidot

奇客的资讯，重要的东西

Facebook测试屏幕跟踪软件
http://solidot.org.feedsportal.com/c/33236/f/556826/s/3323faa3/sc/21/l/0L0Ssolidot0Borg0Cstory0Dsid0F370A49/story01.htm
Oct 31st 2013, 12:00

《华尔街日报》报导，Facebook正在测试能跟踪用户鼠标光标运动的软件，监视用户在手机上看新闻源（newsfeed）的频率。Facebook收集的数据如用户与内容互动的时间长度，光标在页面某一部分徘徊的时间长度，将可以作为筹码提高广告价格。这些数据可用于从产品开发到更精确的针对性广告。为了分析额外的数据，Facebook将利用一个定制版本的Hadoop。Facebook 不是第一家这么做的公司，营销公司Shutterstock也是利用Hadoop分布式文件系统分析用户在网站上的光标移动数据。This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends: Massacres That Matter - Part 1 - 'Responsibility To Protect' In Egypt, Libya And SyriaMassacres That Matter - Part 2 - The Media Response On Egypt, Libya And SyriaNational demonstration: No attack on Syria - Saturday 31 August, 12 noon, Temple Place, London, UK



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