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中华英才网员工纠纷达成和解 公司或免遭关闭
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Feb 2nd 2013, 08:17
持续了4天的中华英才网员工抗议在昨天敲定结果,未被裁掉的约200名员工最终与公司达成和解
新浪科技 沈云芳
导语:持续了4天的中华英才网员工抗议在昨天敲定结果,未被裁掉的约200名员工最终与公司和母公司Monster方面达成和解,具体和解内容不详。这或许意味着,中华英才网业务将得以继续运营。
尽管如此,中华英才网的没落已是不争的事实。在业内人士看来,中华英才网被Monster收购后,在CEO任命、销售组织上出现了近乎全盘性的失误,而这些失误最终都指向了公司CEO罗秉权。"如果要总结公司衰落的原因,80-90%都是因为CEO。"有业内人士这样总结道。
这次事件也给业界梳理在线招聘行业提供了一次契机。国内在线招聘行业中,前程无忧的优势在于创业团队始终稳定,业务模式也调整及时。而智联招聘则依靠不断壮大的销售队伍和强大的营销攻势在竞争中获得一席之地。
谈判四天达成和解
持续了4天的中华英才网纠纷最终尘埃落定。1月29日,中华英才网在被收购前裁掉了北京总部约50%员工,这部分员工拿到了(N+3)*月薪的离职补偿。未被裁掉的约200名员工发起抗议要求享受同等经济补偿,并与公司和母公司Monster进行了长达四天的谈判。
据消息人士透露,中华英才网员工已在昨日与公司和母公司Monster方面达成和解,具体和解内容不详。根据此前双方的初步谈判,未被裁掉的员工要求享受与离职员工同样的经济补偿,也就是(N+3)*月薪的补偿方案。员工同时承诺在2013年内不离职。
员工对于具体和解结果三缄其口,但有员工表示会继续正常上班。据悉,双方和解内容中规定不能透露和解条款。
根据此前披露的信息,中华英才网1月已与第三方公司签订收购协议。如果在1月31日前完不成收购,Monster将关闭这一中国区业务。员工的表态意味着,中华英才网将得以继续运营。
中华英才网和Monster官方暂未对此事发表公开声明。
收购方或为"Myjob" 员工不看好
传闻中所说的第三方收购者究竟是哪家公司至今仍旧是个迷。根据业内流传的说法,爱尔兰招聘公司Saongroup集团旗下的"我的工作网"(Myjob)将接盘中华英才网,价格为3000万美元。据了解,Saongroup集团此前曾在中国市场收购一些地方类招聘网站,进行中国市场的布局。
不过,这一收购消息还未得到任何官方的证实。中华英才网员工在29日发起抗议时曾表示,公司从未官方公布过收购方,侵犯了他们的知情权。不少员工当时也表示,"Myjob"规模小、名声差,如果由"Myjob" 收购,中华英才网的前景堪忧。这也成为留任员工要求离职并获得补偿的原因之一。
一位2004-2009年期间在中华英才网任职的招聘行业资深人士G,亦不看好中华英才网的二次出售。在他看来,中华英才网闹到如此地步,加上被人诟病的后台系统仍旧糟糕,收购它"相当于买了一个病人,有太多的窟窿要填"。
从29日中华英才网风波发生之时,新浪科技就试图通过电话、微博方式联系"Myjob" 方面,但未果。
公司衰败矛头指向CEO
自从2008年被Monster收购后,中华英才网在行业里的声音越来越微弱。此次二度被收购引发的裁员风波,让外界对于这家公司由盛而衰的轨迹有了更清晰的认知。在业内人士看来,中华英才网在被Monster收购后,在高管任命、销售组织、推广策略上都出现了严重失误,而这一切矛头最终都指向了CEO罗秉权。"如果要总结公司衰落的原因,80%-90%都是因为CEO。"上述提到的G人士这样说道。
2008年,中华英才网被Monster收购后曾经历了严重的中高层流失。G透露,很多优秀的中高层管理者选择离开,"大部分手里都是有期权和股票的,赚一笔钱走了也很正常。"
在那一次收购中,Monster大中华区执行副总裁罗秉权(Edward Lo)出任中华英才网的临时CEO。根据当时的报道,罗秉权曾任AIG Investment Asia COO、香港友联银行COO等职,并在信孚银行工作近25年。在G看来,金融出身的罗对于在线招聘行业完全缺乏理解,因此在中华英才网后续的调整中出现了近乎是全盘性的错误。
G提到,被收购前中华英才网的全国销售队伍大概有1000人左右,被收购后砍掉了将近一半。而这不仅直接冲击了中华英才网的销售业绩,也让中华英才网最核心的竞争力开始变弱。"跟前程无忧和智联招聘相比,中华英才网当时的销售团队是最强悍的,可以和阿里巴巴和戴尔相提并论。"
砍掉销售队伍的同时,由于创始团队离开和中高层流失,中华英才网开始高薪引进大批高管。根据G的回忆,金融出身的香港人罗秉权偏爱从世界500强企业中高价招人。"收购前一个总监月薪估计也就八九千,后来一个总监就两万多。"此外,收购后中华英才网在各地的办公室不少设在了甲级写字楼,"这些都跟原先创始团队的风格差太多了。"
据G透露,2009年开始,作为上市公司的Monster考虑到财务报表的问题,开始要求中华英才网盈利。因此,2009和2010年的中华英才网对市场投入变得非常谨慎。逐渐收缩的推广策略也直接冲击了公司的销售业绩。
在线招聘行业这几年
在这样剧烈的调整中,中华英才网逐渐被对手前程无忧和智联招聘拉开差距。
与中华英才网相比,前程无忧的优势在于创业团队始终稳定,业务模式也调整及时。前程无忧创始人甄荣辉如今仍是公司总裁兼CEO。创始之初,前程无忧主打的是招聘报纸模式,即在公共场所派发招聘周刊,向企业主收取广告费。这一模式契合了当时人们通过纸质媒体找工作的习惯。而2009年前后,随着互联网的普及,前程无忧的业务重心逐渐过渡到在线招聘。
也正因为如此,2004年上市后的前程无忧一直处于盈利状态。
同样被高管动荡困扰的智联招聘,则用销售队伍和强大的推广攻势在竞争中获得了一席之地。
从1997年公司创立至今,智联招聘至少经历了五任CEO。"但是智联营销做的比较好,销售队伍也一直在增加,2007年前后吸收了不少中华英才网的人。这样至少业绩规模是一直在扩大的。"G如此分析道。而至少在最近的三四年中,一般大众也确实能在地铁、公交和办公楼宇中经常看到智联招聘的广告。
智联招聘母公司Seek的财报显示,智联招聘在2011年成功扭亏为盈。
而随着应届生求职网、赶集网、58同城和各类猎头网站的壮大,以及微博招聘等形式的兴起,国内在线招聘行业的竞争将变得越发复杂。
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